When Bordeaux wants, Bordeaux can! Ever heard of canned wine? What heresy I hear you say!! Relax, we must move forward with our time. And if Bordeaux is up there today, it is precisely because we have always listened to our customers and adapted. Only, habits are stubborn in France and it takes long to change things 🙂
So here are some arguments which, we hope, will make you want to try our wines in can:
THINK EASY
• a can is light, easy to carry (260gr when full)
• is there when the bottle can’t: stadium, festival, picnic on the quays…
• offers responsible consumption: 1 can of 25cl = 2 glasses of wine = drink less, drink better
• avoid taking out lots of bottles, everyone will find what they are looking for. Pop a few cans in the fridge, and you’re ready for surprise drinks with friends!
THINK TREND
• new format which has already proven itself in the United States in particular
• adapts to new occasions for on-the-go consumption: picnics, aperitifs, boat trips, foodtruck, hikes…
• it is stylish, trendy, so cuty!
THINK ECO AND ECOLO
• more economical and ecological to produce than a glass bottle (less CO2 emissions during manufacture)
• light hence less pollution due to transport
• infinitely recyclable, like the paper label around it, you just have to throw them in the recycling bin 😉
THINK QUALITY
• our wine in a can is identical to our wine in bottle or bag in box. From the tank, we just choose the desired container.
• the can preserves the qualities of the wine: it has a special coating on the inside which prevents any contact between the wine and the aluminum and therefore any bad metallic taste. It is also only suitable for wines with low sulphites (maximum dose 20 mg/L free SO2, otherwise the coating loses its composition)
• a can is airtight, packaged under inert gas to prevent any alteration. The wine can therefore stay in a can for at least 12 months without moving!
